huvudrubrik

Huvudrubrik is the main title of an article, page, or section, and serves to convey the primary topic and attract the reader's attention. It appears prominently at the top of the piece in print and on the web and is designed to summarize or frame the content.

It is distinguished from underrubrik (subtitle) which provides additional context or details, and from other headings that structure sections within the text. In newsrooms and websites, the huvudrubrik is typically the first element readers see and may be optimized for search engines and sharing.

Style and wording: It should be accurate, concise, and non-misleading. It often uses present tense or a noun phrase; many outlets favor a clear, informative tone over sensationalism. Length guidelines vary, but the aim is to quickly communicate topic while inviting readers to read more.

Typography and layout: In digital publishing the huvudrubrik is encoded as the main heading (for example, an h1 in HTML) and is styled for prominence. Accessibility and SEO considerations influence wording and structure; unique, descriptive headlines improve navigation and indexing.

Origin and usage: The term comes from Swedish huvud ("main") and rubrik ("heading"). It is a common term in journalism, publishing, and content production in Sweden and other Swedish-speaking contexts. Related concepts include underrubrik and rubrik.