huvudidén

Huvudidén is a Swedish term meaning the main idea or core concept behind a project, argument, or creative work. The word combines huvud (head, main) and idén (the idea). In practice, the concept serves as an overarching frame that guides objectives, audience targeting, messaging, and visual or structural direction. It is commonly used in education, design, marketing, and strategic planning.

The huvudidén is typically stated briefly—often as a one-sentence concept statement or a short tagline—that can be expanded by sub-ideas (delidéer) or supporting research. This helps align team members and stakeholders and prevents scope creep by keeping later decisions tethered to the central concept.

Example: In a municipal outreach campaign, the huvudidén might be "Make local services easier to access for residents of all ages," which then informs campaign materials, channels, and evaluation criteria. In product design, it could guide feature selection and user experience priorities.

Because usage varies by field and organization, the term is informal rather than a fixed methodological label. Some teams may prefer synonyms like huvudidé, kärnkoncept or central tema. See also: concept, thesis, core idea, concept brief.