gruppetilknytning
Gruppetilknytning (group affiliation or group identification) is the psychological connection an individual feels toward a social group. It includes the perceived importance of group membership to one’s identity, alignment with the group’s norms and goals, and willingness to act in support of the group. The concept is used across sociology, psychology, organizational studies, and political science to explain why people cooperate, conform, or mobilize collectively.
Theoretical foundations include social identity theory, which posits that people derive part of their self-esteem from
Measurement and variation are typically addressed with self-report scales that assess the importance of group membership
Applications and considerations: understanding gruppetilknytning helps explain motivation in the workplace, political mobilization, brand loyalty, and