goodbetterbest
Goodbetterbest is a triadic framework used in marketing, product design, and consumer decision making to describe options along an escalating continuum of value. The term—often presented as the familiar phrase “good, better, best”—is sometimes styled as a brand or heading in campaigns, but it primarily denotes a method for organizing choices by quality, features, and price.
In practice, the framework assigns three tiers. “Good” typically denotes essential features and affordability, “better” adds
Variants of the concept include alternative triads such as “basic, standard, premium” or “bronze, silver, gold,”
Criticism of the approach notes that a three-tier model can oversimplify complex products or services, potentially
Originating as a common marketing and product-design technique, the goodbetterbest framework remains a pervasive tool for