globaleren

Globaleren is a term used in Dutch-language discourse to describe the process of extending products, services, organizations or cultural practices beyond national borders to achieve a broader global reach. It is closely related to globalization but commonly emphasizes active expansion and integration into the global market rather than passive exposure.

Etymology: The term is formed from global, English, plus the Dutch infinitive suffix -eren, and has appeared in academic and media contexts since the late 20th century, sometimes as a synonym or alternative to globalisering.

Usage: In business, to globaleren a company means establishing international supply chains, standardizing products, and marketing across multiple regions. In technology and media, platforms may globaleren by distributing content worldwide, localizing where needed. In academia or policy, it can refer to the adoption of globally shared standards or practices.

Examples: a consumer electronics firm globaleren its production by shifting assembly to several countries; a streaming service globaleren its catalog by licensing content in new regions; education programs globaleren by offering online courses to international students.

Criticism: Critics warn that globaleren can accelerate cultural homogenization, undermine local industries, and deepen economic inequality if governance and labor standards are not maintained. Advocates argue it can raise efficiency, spread innovation, and improve access to goods and information when managed responsibly.

Terminology: The standard noun for the process is globalisering; globaleren is used mainly as a verb form to describe action. See also globalization, internationalization, deglobalization.