glamourise

Glamourise is a verb meaning to make something seem more attractive, desirable, or exciting than it really is, by emphasizing flattering aspects or presenting an idealized image. It is commonly used in discussions of media, advertising, fashion, and public perception to describe how people, places, events, or products are made to appear more glamorous. The British English spelling glamourise contrasts with the American spelling glamorize.

The noun glamour refers to allure and charm, while related forms such as glamourization (or glamorization) describe the process of creating that alluring image. The term draws on associations with magical or enchanted appeal, suggesting that the subject has been enhanced beyond its ordinary presentation. The sense of glamourise can be neutral, positive, or negative depending on context and intent.

In practice, glamourising can occur through various means, including photography, lighting, styling, marketing narratives, and selective storytelling. It is frequently discussed in relation to media representation, celebrity culture, product campaigns, and public figures. Critics may argue that glamourising masks risks, ethical concerns, or complexities, whereas supporters might view it as a legitimate strategy to capture attention or convey aspiration.

See also: glamour, glamorization, romanticization.