generisointiin
Generisointiin, often translated as "generification" or "genericization," refers to a linguistic phenomenon where a brand name or a specific product name becomes so widely recognized and commonly used that it starts to refer to the entire class of products or services, rather than just the original brand. This process can lead to the brand name losing its distinctiveness as a trademark and potentially becoming a generic term.
The phenomenon typically occurs when a product or service is highly innovative, successful, and widely adopted,
Legal systems often have provisions to prevent brand names from becoming fully generic. Companies actively work