gartner

Gartner, Inc. is an American research and advisory company that provides technology-oriented insights to business leaders. Founded in 1979 by Gideon Gartner, it offers research, benchmarking, and advisory services intended to help organizations plan and manage technology investments. Gartner operates globally through its network of research analysts, consultants, and events.

The company is known for its structured research methodologies and well-known frameworks, including the Magic Quadrant, the Hype Cycle, and the Critical Capabilities. These tools are used in vendor selection, market analysis, and technology strategy. Beyond research, Gartner provides consulting, client briefings, and access to vendor data, as well as events and conferences.

Gartner derives revenue from subscription research services, advisory engagements, and events, with a business model built around ongoing client relationships. Its research is widely cited by CIOs, procurement professionals, and technology vendors, giving Gartner significant influence in technology decision-making across various industries.

Headquartered in Stamford, Connecticut, Gartner maintains a global footprint with offices and analysts around the world and serves clients in more than 100 countries. The firm has expanded its offerings through acquisitions and partnerships to broaden its software- and services-focused capabilities, including a software review platform acquired to augment market intelligence.

Critics of Gartner point to potential conflicts of interest and questions about the transparency of certain methodologies, while supporters emphasize the depth, scale, and practical value of its research for enterprise technology planning.