frictionfocused
Frictionfocused is a term used in product design and user experience to describe an approach that prioritizes identifying and reducing friction points in user interactions. The goal is to make tasks easier and faster to complete while preserving necessary safeguards such as data integrity and regulatory compliance.
The concept covers onboarding, core flows such as sign‑up, checkout, search, and recovery, as well as cross‑platform
Practitioners use a combination of qualitative and quantitative methods to locate friction: user interviews, usability testing,
The process typically involves mapping user journeys, diagnosing friction hotspots, prioritizing fixes by impact and effort,
Key metrics include task completion rate, time to complete, funnel drop‑off, error frequency, support requests, and
However, friction is not inherently bad; some friction serves purposes such as security, privacy, accuracy, or