forventningsbygging
Forventningsbygging, translated as expectation management, is the process of shaping and aligning the expectations of stakeholders—such as customers, employees, partners, and the public—regarding a project, change initiative, product release, or policy. The practice encompasses clear communication about goals, scope, timelines, risks, and responsibilities, with the aim of aligning delivered outcomes with what stakeholders anticipate.
Key activities include stakeholder analysis to identify who needs information, a structured communication plan, and regular
Used in project management, product development, organizational change, and public sector initiatives, forventningsbygging aims to improve
Related concepts include stakeholder management, risk communication, and change management. Techniques involve stakeholder mapping, messaging frameworks,
By establishing a shared understanding of what will happen and when, forventningsbygging helps organizations navigate complex