forpurpose

Forpurpose is a term used to describe the intentional integration of social or environmental missions into the core business model of an organization. This approach goes beyond traditional corporate social responsibility (CSR) by embedding purpose-driven goals into a company's strategy, operations, and culture.

Companies operating with a forpurpose model typically aim to generate profit while simultaneously creating positive societal or environmental impact. This can manifest in various ways, such as developing sustainable products, ensuring ethical supply chains, addressing social inequalities, or contributing to community development. The underlying principle is that business success and positive impact are not mutually exclusive but rather interconnected and mutually reinforcing.

The rise of forpurpose businesses is often attributed to a growing consumer and employee demand for brands that align with their values. Many consumers are increasingly making purchasing decisions based on a company's ethical and environmental practices, while employees seek meaningful work that contributes to a larger good. This shift has prompted many businesses to re-evaluate their purpose and consider how they can operate more responsibly and impactfully.

While the term is relatively new, the concept of businesses having a broader purpose beyond profit has roots in various movements, including social enterprise and B Corporations. Forpurpose represents a broader trend of businesses actively seeking to be a force for good in the world through their core operations.