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A flyer, also known as a leaflet or handbill, is a one-page paper document that can be used by individuals or organizations to advertise or inform. Flyers are typically distributed by hand in public places, handed out to passersby, or placed on car windshields. They are a common marketing tool used for a variety of purposes, including promoting events, selling products, or raising awareness for a cause.

The design of a flyer is crucial for its effectiveness. It should be visually appealing, easy to read, and contain clear and concise information. Key elements often include a catchy headline, compelling imagery, essential details such as date, time, and location, and contact information. The goal is to capture the reader's attention quickly and convey the main message effectively.

The distribution strategy for flyers is also important. Targeting the right audience and location can significantly impact the success of a flyer campaign. Common distribution points include high-traffic areas, community centers, and relevant businesses. While seemingly simple, flyer distribution requires planning to ensure the intended message reaches the desired recipients.

Flyers are a cost-effective way to reach a broad audience, especially for local businesses and events. Their tangible nature can also make them more memorable than digital advertisements. Despite the rise of digital marketing, flyers continue to be a relevant and useful tool for communication and promotion in many contexts.