flitswerk

Flitswerk is a term used in Dutch-language media to describe a visual approach characterized by rapid, flash-like lighting and high-contrast imagery. The word blends flits (flash) and werk (work or production). In practice, flitswerk refers to sequences that emphasize swift edits, abrupt transitions, bright saturation, and punchy tempo, often to convey immediacy or spectacle in commercial, promotional, and entertainment contexts.

Usage and scope: The term is informal and not part of a formal theoretical framework. It appears in journalism, design discourse, and industry briefs to describe an aesthetic rather than a fixed technique. In advertising and music videos, flitswerk-style sequences tend to rely on short cuts, strobe-like flashes, and vivid color, aimed at capturing viewer attention in short viewing windows.

Origins and notes: Flitswerk is primarily found in Dutch-language sources and does not have a universally agreed definition. Its meaning can vary by producer or publication, with some emphasizing lighting choices, others focusing on rapid editing or a combination of both.

See also: flash photography, strobe lighting, rapid editing, and motion graphics.