fallsheet

A fallsheet is a type of printed material designed to be inserted into a publication, such as a magazine or catalog. It is typically a single sheet of paper, often folded, that contains additional information or advertising not included in the main body of the publication. Fallsheets are commonly used to highlight special offers, announce new products, provide detailed product specifications, or include coupons.

The term "fallsheet" comes from the way it is often "fallen" or inserted into the publication during the binding process. These sheets are usually printed separately from the main publication and then collated and bound together. The size and folding of a fallsheet can vary depending on the content and the publication it is intended for. Sometimes, a fallsheet might be a single, unfolded page, while other times it could be folded multiple times to create a small booklet.

Fallsheets offer advertisers and publishers a flexible way to include supplementary content without disrupting the flow of the main publication. They can be printed on different paper stocks than the main publication to draw attention. This method allows for easy removal of the additional content by the reader, such as coupons or special offer flyers. The strategic placement of fallsheets within a publication can significantly impact reader engagement and response rates for promotional content.