fadebuy
Fadebuy is a term that has emerged in online retail, particularly within social commerce and direct-to-consumer (DTC) markets. It describes a phenomenon where a consumer, after initially showing interest in a product or brand, discontinues engagement and ultimately does not make a purchase. This can occur for a variety of reasons, including a lack of perceived value, a better offer elsewhere, overwhelming product choices, or simply a change of mind.
The concept of fadebuy is often contrasted with cart abandonment. While cart abandonment refers to a specific
Businesses attempt to combat fadebuy through various strategies. These can include personalized marketing, retargeting ads, limited-time