facingtype

Facingtype is a term used in typography and editorial design to describe the deliberate pairing of typographic styles on facing pages or two-page spreads. It focuses on how a left-hand page and a right-hand page relate typographically, with the aim of creating visual continuity while allowing each page to present a distinctive yet complementary voice. The term is not universally standardized; designers may also refer to it as font pairing or type pairing when discussing two pages that form a spread.

In practice, facingtype involves selecting a text typeface for body copy and a contrasting display or header typeface for the adjacent page, as well as ensuring harmonious scale, rhythm, and alignment. Important considerations include contrast between serif and sans serif, differences in x-height and stroke contrast, and the overall mood to match the publication’s voice. Designers also weigh line length, leading, margins, and grid alignment to maintain readability across the spread.

Common strategies include pairing a traditional serif body type with a modern sans-serif display on the facing page, or using two typefaces with a clear hierarchy to guide the reader through the spread. Examples often cited in practice include combinations like a classic serif for body text with a geometric sans on the facing page, or a high-contrast display face paired with a readable body face.

In digital contexts, facingtype informs the design of spreads in e-books, magazines, and responsive layouts where two-page or dual-column presentations must remain cohesive across devices.