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exigence

Exigence is a concept in rhetoric referring to a problem, need, or event that creates a pressure for discourse and motivates someone to speak, write, or act. It is the triggering condition that discourse is intended to address, rather than the topic itself.

In the most influential formulation, Lloyd Bitzer defines the rhetorical situation as comprising three elements: exigence,

In practice, identifying the exigence helps explain why a text was produced and what action it seeks

Critics note that the model can oversimplify, assuming a single audience or a linear chain of influence.

Outside classical rhetoric, the term is also used in literary and media analysis to describe the moment

audience,
and
constraints.
Exigence
is
the
defect
or
obstacle
that
can
be
remedied
by
discourse;
audience
consists
of
those
capable
of
being
influenced
and
bringing
about
change;
constraints
are
the
beliefs,
traditions,
or
limitations
that
shape
what
counts
as
acceptable
responses.
to
prompt.
Exigence
can
be
historical
or
immediate,
and
it
is
not
identical
to
purpose
or
thesis;
rather,
it
is
the
situation
that
renders
discourse
necessary.
Some
scholars
refine
the
concept
to
account
for
multiple
exigencies,
evolving
discourse,
and
the
ethical
dimensions
of
rhetorical
intervention.
or
pressure
that
prompts
a
work's
creation.