exigence
Exigence is a concept in rhetoric referring to a problem, need, or event that creates a pressure for discourse and motivates someone to speak, write, or act. It is the triggering condition that discourse is intended to address, rather than the topic itself.
In the most influential formulation, Lloyd Bitzer defines the rhetorical situation as comprising three elements: exigence,
In practice, identifying the exigence helps explain why a text was produced and what action it seeks
Critics note that the model can oversimplify, assuming a single audience or a linear chain of influence.
Outside classical rhetoric, the term is also used in literary and media analysis to describe the moment