espositori

Espositori is the plural form of espositore in Italian. The term has two related meanings depending on context: a display unit used in retail to present merchandise, and a person or company that exhibits products at a fair or exhibition.

As a display unit, an espositore is a fixture designed to hold and showcase items. Espositori range from small countertop displays to large floor-standing units and can be made of plastic, metal, wood, or glass. They are used to attract customers, organize products, and highlight promotions in stores, supermarkets, and shops. Examples include jewelry displays, beverage merchandisers, and point-of-sale stands.

In the context of trade fairs, espositori are the exhibitors themselves. They are companies or individuals who participate to present products or services to attendees. Their participation typically includes a booth or stand equipped with espositore displays and other marketing materials. The term emphasizes the presenting role rather than the fixture alone.

Related topics include display cases, retail displays, and trade fair exhibitors.