eröffningspress
eröffningspress refers to the initial period of media coverage surrounding the launch or opening of a public event, new product, or political initiative in German‑speaking contexts. The term combines eröffnung (opening) with press (the press, i.e. journalists and media outlets) and is most commonly used in public relations and political communication to describe the coordinated efforts by organisations to generate early attention, shape narratives, and control information flow before the event becomes widely reported.
In practice, an eröffningspress campaign typically includes press releases, press conferences, media tours, and targeted interviews
The concept has been discussed in articles and handbooks on strategic communications, including the German PR