erivärve

Erivärve is a term in Estonian that literally means "different colors" or "variant colors." The word combines eri- ("different," "distinct") and värv ("color"). In standard Estonian, erivärve is most often encountered in discussions of color variation and branding.

In design, erivärve refers to a set of color variants used for a product line, marketing materials, or user interfaces. It denotes options that differ from a base color to suit different contexts, audiences, or cultural meanings, while maintaining a cohesive brand identity. In accessibility and inclusive design, erivärve palettes may be chosen to improve legibility for users with color vision deficiencies, or to ensure contrast across digital and print media.

Although the term is recognized in Estonian language contexts, erivärve is not a standardized technical term in international color science. It is primarily used informally or in marketing and design discussions rather than as a formal specification.

See also: color palette, color variant, branding, accessibility.