erikoisvalikoima

Erikoisvalikoima is a Finnish term meaning “special assortment” and is used primarily in retail and, to a smaller extent, in library contexts. In retail, it designates a curated subset of products that differs from a store’s core or standard assortment. Such selections are usually narrower in scope, seasonally oriented, thematically arranged, or tied to collaborations and limited editions. They may feature exclusive suppliers, private labels, or imported items not carried in the main range. The purpose is to meet specific customer interests, create differentiation, and potentially achieve higher margins.

Typical characteristics include a limited number of SKUs, dedicated shelf space or online sections, tighter replenishment cycles, and shorter product lifetimes. Pricing strategies may differ from the standard assortment, with emphasis on promotions or premium positioning.

In procurement and assortment planning, erikoisvalikoima requires clear governance: a defined target market, supplier agreements, and rotation schedules to maintain freshness. Data on sales velocity, stock turn, and margins guide decisions on when to introduce or discontinue items.

In libraries or cultural institutions, the term may refer to a “special collection” or a curated set of non-general materials, such as rare books, local history, or archival items, warranting enhanced handling and access controls. The concept underscores curation and governance of items outside the ordinary catalog.

Etymology: from erikois- meaning “special” and valikoima meaning “assortment” in Finnish.