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Epiphora is a rhetorical device characterized by the repetition of a word or phrase at the end of successive clauses, sentences, or phrases. This repetition serves to create emphasis and rhythm, making the repeated element more memorable and impactful for the audience. It is a powerful tool for persuasion and emotional appeal in public speaking, literature, and poetry.

The effect of epiphora is to build intensity and reinforce a particular idea or sentiment. By bringing the same word or phrase back at the end of each unit, the speaker or writer guides the listener's or reader's attention directly to that element, underscoring its significance. This can create a sense of urgency, conviction, or a lasting impression.

Examples of epiphora can be found throughout history and in various forms of communication. In political speeches, it is often used to rally support or condemn an opponent. In literature, it can be employed to highlight a character's obsession or a thematic element. The device's effectiveness lies in its simplicity and its ability to amplify the meaning of the repeated word or phrase through its repeated presence. It contrasts with anaphora, which repeats words or phrases at the beginning of successive clauses.