enhetspreis

Enhetspreis, commonly translated as unit price, is a retail pricing measure that expresses the cost of a product per standard unit of measurement, such as per liter, per kilogram, or per meter. It is used to help consumers compare the value of items that come in different sizes by standardizing the price to a common unit.

The unit price is calculated by dividing the total price by the quantity of the product. For example, a 1.5-liter bottle priced at 3.75 euros has a unit price of 2.50 EUR per liter, while a 750-milliliter bottle at 4.50 euros has a unit price of 6.00 EUR per liter. Such comparisons make it easier to determine which option offers the better price per unit.

Common units of measurement in unit pricing include per liter, per kilogram, per 100 grams, and per meter, among others. The choice of unit depends on the product type and local conventions, with liquids and dry goods often using liters or kilograms.

Regulatory and consumer implications vary by country, but in many jurisdictions retailers are required or encouraged to display unit price information alongside the total price. This labeling aims to increase transparency, prevent deceptive pricing, and enable straightforward price comparisons for consumers.

Limitations exist: a lower unit price does not necessarily indicate better overall value if product quality, ingredients, or brand considerations differ. Additionally, rounding, promotional discounts, and packaging shapes can affect the ease and accuracy of comparisons. Nonetheless, enhetspreis remains a widely adopted tool for assessing price efficiency across a range of retail products.