emosimos

Emosimos is a neologism used in contemporary speculative philosophy and digital culture to describe a mode of emotional life in which affect is intensified and mediated by networked technologies. Proponents argue its core feature is that emotional experience is co-produced by algorithmic curation, platform design, and collective online performance.

The term appears to be a portmanteau combining "emotion" with a suffix reminiscent of philosophical coinage, though its precise etymology is not standardized and remains debated. As a result, emosimos is typically encountered as a heuristic concept rather than a fixed theory.

In practice, emosimos is used mainly in essays, blog posts, and literary criticism to analyze online affect. It has been applied to describe viral spreads of feeling—such as mass sympathy, outrage, or enthusiasm—that are amplified by likes, shares, and algorithmic feeds, creating a feedback loop of emotionally resonant content.

Key features attributed to emosimos include heightened affective resonance, performative display, and emotionally laborious engagement that is supported or rewarded by monetized digital ecosystems. Critics note that the concept can risk overgeneralization or instrumentalizing emotions, potentially obscuring individual nuance and local context.

See also: affect theory, online culture, social media algorithms, performativity, digital labor.