eindekaart

An **eindekaart** (Dutch for "end card") is a promotional tool commonly used in the Netherlands, particularly in retail and advertising contexts. It refers to a small, often colorful card placed at the end of a checkout line in supermarkets, pharmacies, or other stores. These cards typically feature discounts, special offers, or information about products or services available in the store.

The purpose of an eindekaart is to capture the attention of customers as they wait in line, encouraging them to make additional purchases or take advantage of limited-time deals. They are designed to be eye-catching and concise, often highlighting key details such as percentage discounts, buy-one-get-one-free offers, or promotions on specific product categories. Some eindekaarten also include QR codes linking to online promotions or loyalty program details.

Eindekaarten are widely used by major Dutch supermarket chains like Albert Heijn, Jumbo, and Dirk, as well as pharmacies and other retailers. Their effectiveness lies in their placement—being the last thing a customer sees before leaving the store—making them a strategic tool for last-minute impulse purchases. While primarily digital in some modern implementations, many stores still rely on printed cards for their tactile appeal and broad accessibility.

The concept is similar to other in-store promotional techniques, such as end-cap displays or checkout counter promotions, but the eindekaart’s compact and targeted format makes it particularly effective in the Dutch retail environment.