dørsalg

Door-to-door sales, or dørsalg, is a direct selling method in which sales representatives visit potential customers at their homes to present products or services and, if the customer agrees, complete a sale or sign a contract. The approach is used across sectors such as home improvement, telecommunications, energy contracts, home security systems, magazines, and various household products. Sellers typically offer a concise demonstration or explanation and may request a signature on site; some arrangements are finalized immediately while others lead to installation or delivery later.

In many cases, door-to-door sales involve on-the-spot offers and contracts, sometimes with a cooling-off period during which the customer can cancel without penalty. The duration and terms of cooling-off rights vary by jurisdiction and product type. Some transactions are subject to specific disclosure requirements, such as presenting written contract terms, pricing, and cancellation options.

Regulation and consumer protection play a key role in dørsalg. Laws may require clear identification of the seller, prior consent to solicitation, limits on sales timing or methods, and restrictions on aggressive or deceptive practices. In some places, local authorities require licensing or permit door-to-door activities. Privacy rules and opt-out options for marketing communications may also apply.

Criticism of dørsalg centers on intrusion, pressure tactics, and the risk of scams, while defenders argue it can provide direct, personal information and quick decisions for certain services. Safeguards for consumers include asking for written information, taking time to review terms, knowing the right to withdraw, and refusing to sign without full understanding of the contract. See also direct selling and consumer protection.