diskon

Diskon is a term used primarily in Indonesia and other Indonesian-speaking communities to denote a reduction in the price of goods or services offered by retailers. Discounts are typically expressed as a percentage off the regular price or as a fixed monetary decrease, and they may be applied during special events, seasonal sales, or promotional campaigns.

The word is a loanword from English "discount" and is widely used in Indonesian and Malay, reflecting global retail practices. It commonly appears in advertisements, storefront signage, and online marketplaces.

Common formats include percentage discounts (for example, 20% off), fixed-amount discounts, buy-one-get-one-free offers, bulk or loyalty discounts, clearance sales, and online flash sales. Some retailers also implement dynamic discounts based on inventory levels or customer segments.

Discounting influences consumer behavior by reducing perceived price and encouraging purchase, assisting retailers in inventory management, and supporting competition. Discounts can affect price benchmarks and may be used for price discrimination across customer groups.

Critics note that promotional discounts can mislead consumers when labels like "discount" reflect non-reduced prices or temporary price hikes prior to promotions. Regulatory and consumer-protection measures in various countries aim to ensure transparency and prevent deceptive practices.