designtis
Designtis is a term used in design theory and practice to describe an approach that integrates design thinking with statistical thinking and data analysis. It positions design decisions as measurable variables and emphasizes evidence-based evaluation throughout the product development cycle. Designtis is not a formal standard, but a conceptual lens through which teams can align creative exploration with quantitative assessment.
Core components typically associated with designtis include the identification of design variables that can be measured
In practice, designtis can manifest as integrating A/B testing with early-design sketches, creating design systems that
Critics caution that an overreliance on metrics can stifle imaginative design and overlook qualitative aspects such
Designtis remains a topic of discussion in design education and practice, particularly in courses and teams