dataverified
Dataverified is a term used to describe the practice or capability of confirming the accuracy, completeness, and timeliness of data through structured validation and cleansing processes. It can refer to generic data quality activities as well as to products or services marketed under the Dataverified name by various vendors.
Core activities include format and schema validation, cross-record consistency checks, deduplication, validation against authoritative sources (such
In practice, dataverified data supports analytics, customer relationship management, marketing operations, compliance, and risk management. Implementations
Limitations include dependence on source coverage and timing, the possibility of false positives or negatives, privacy
See also: data quality, data cleansing, data validation, data governance, data lineage.