daim

Daim is a brand of chocolate-covered almond toffee that originated in Sweden during the mid-20th century. The confection consists of brittle almond toffee made from sugar and butter, embedded with chopped almonds, and enrobed in milk chocolate. The result is a crisp, crumbly bar with a rich butter-toffee flavor and a pronounced almond texture.

Over time, Daim has been marketed in various formats, including standard bars and smaller bite-sized versions in some markets, and it has been distributed internationally by different confectionery companies. The product is commonly found in European and North American markets, where it is sold alongside other chocolate-coated toffees and almond treats.

Daim is typically regarded as a toffee confection rather than a chocolate bar with filling, and it has drawn comparisons to other butter-toffee, almond-inclusive bars. Its distinctive combination of brittle toffee, almonds, and milk chocolate has helped it maintain a recognizable niche among European confections and has contributed to the global popularity of Nordic-style toffee.

The brand remains well known in Sweden and has been exported for decades, appearing in international snack aisles and specialty shops seeking traditional Scandinavian confections. It is commonly enjoyed as a snack or dessert bite and has inspired regional variants and packaging adjustments for various markets.