cupón

A cupón is a voucher or ticket that entitles the holder to a discount, a product, or a service. In Spanish-speaking markets, cupones are issued by manufacturers, retailers, or service providers as part of promotional campaigns. They can offer percentage discounts, fixed-amount savings, buy-one-get-one offers, or free items with purchase.

Formats and distribution vary. Cupones exist as paper coupons found in newspapers or mailers, as printable coupons from websites, as digital coupons in smartphone apps, or as integrated offers in loyalty programs. Redemption typically requires presenting the coupon at the point of sale or entering a code online. Some coupons require a minimum purchase, specify eligible products, or impose regional restrictions, and many have expiration dates.

History and etymology indicate that cupón is borrowed from the English word coupon, with influences from French. The practice expanded in the 20th century as mass marketing and shopper incentives, while digital coupons gained prominence with the rise of internet access and mobile apps in the 2000s.

Economics and regulation: Coupons are a form of price promotion designed to attract customers, boost sales, or manage inventory. They can affect consumer welfare and retailer margins and influence purchasing behavior. Regulations regarding disclosure, expiration periods, redemption processes, and fraud prevention vary by country and jurisdiction; some markets restrict stacking of offers or require clear terms and conditions.