cumpartorii

Cumpărătorii, often written cumpărătorii with diacritics or cumparatorii in non-diacritic texts, is the Romanian term for "the buyers" or "the purchasers." It refers to individuals or entities that acquire goods and services in a market. Grammatically, cumpărătorii is the definite plural form of cumpărător.

In economics and marketing, cumpărătorii constitute the demand side of the market. They may be private households, individual consumers, or organizational buyers such as procurement departments. The term is used in analyses of consumer behavior, demand forecasting, and market segmentation.

Within marketing research, cumpărătorii are studied through buyer personas, decision processes, and channels of purchase. Distinctions are drawn between end users and intermediaries, as well as between B2B and B2C buyers. Researchers track measures such as purchase frequency, average spending, and loyalty.

Cultural and legal contexts also shape how cumpărătorii are described, for example in consumer protection policy and competition analysis. The term is closely related to concepts such as purchasing power (puterea de cumpărare) and market demand, and it appears in statistical data, reports, and strategic planning.

See also: consumer, buyer, purchasing power, procurement, purchasing.