contentmodellering

Contentmodellering, or content modeling, is the systematic practice of defining the structure of digital content to enable reuse, consistent presentation, and multi‑channel delivery. It identifies content types, the fields each type contains, their data types, and how items relate to one another and to external concepts.

Key concepts include content types (such as Article, Product, Event), fields (title, body, date, author, image, metadata), and the relationships among types (categories, authors, related items). A content model also defines metadata and taxonomy to improve findability, localization, and governance. The model serves as a blueprint for how content is stored, labeled, and accessed by systems.

The modeling process typically involves discovery of user needs, auditing existing content, defining content types and field schemas, specifying validation rules, and establishing metadata schemes. It also covers localization, accessibility, and content governance. The result is a formal specification that can be implemented in a content management system (CMS), a digital asset management system, or a headless CMS where content is delivered via APIs to various front‑ends.

Benefits include improved consistency, better content reuse across channels, easier localization, enhanced search and personalization, scalable multi‑channel publishing, and clearer editorial governance. Common deliverables are content type definitions, field specifications, validation rules, taxonomy schemas, and mappings to downstream channels.

Standards and tools often involved include schema.org, JSON-LD, Dublin Core, and CMS or API schemas. Contentmodellering remains platform‑agnostic, enabling flexible implementation while guiding editors and developers.