concernsloss
Concernsloss is a term used in risk communication and psychology to describe a measurable decline in the level of personal concern or perceived immediacy regarding a risk after exposure to information, warnings, or repeated messaging. It captures how audiences may become desensitized, complacent, or skeptical even when the underlying risk remains unchanged.
Proponents describe concernsloss as a dynamic outcome of several processes, including message fatigue, habituation to warnings,
Measurement typically relies on longitudinal surveys that track concern intensity on a Likert scale over time,
Applications include evaluating the effectiveness of public health campaigns, disaster preparedness messaging, and cybersecurity awareness programs.
Critics note that the concept may conflate concern with action or risk literacy, and that measurement can
See also: risk perception, message fatigue, risk communication, information fatigue syndrome.