conceptcasting
Conceptcasting is a pre-production practice in media industries in which casting decisions are guided by a defined character concept or archetype before a final script or design is locked. It involves selecting actors or voice performers based on how their persona, voice, or physical presence aligns with an early concept, rather than solely on a completed character description. The approach is used in film, animation, video games, and advertising, and it commonly occurs during development phases such as concept art reviews, pitch decks, or pre-visualization sessions.
The process typically involves assembling concept materials—art briefs, mood boards, written briefs, and tone notes—to frame
Rationale for conceptcasting includes early alignment between performance and design, clearer direction for character development, and
See also related concepts such as concept art, pre-visualization, and early casting.