categoryshifting
Category shifting is the reassignment of a word, phrase, or concept from one grammatical or semantic category to another. The term is used across disciplines, and its meaning varies by context: linguistics emphasizes reclassification without changing form, while business discusses repositioning a product into a new market category.
In linguistics, category shifting is often called conversion or functional shift. It occurs when a word changes
In marketing, category shifting describes moving a brand or product into a different category to reach new
Because the term spans disciplines, authors should specify the domain when using it. Related ideas include