cartlevel
Cartlevel is a term used in e-commerce analytics to describe a cart-level metric indicating the likelihood of a shopping cart being converted into a purchase, or the urgency and potential value of the cart. It is a coined concept used by some retailers and analytics platforms to prioritize intervention and resource allocation.
It is typically derived from signals such as cart value, item count, price, category mix, time since
Uses include informing marketing automation, retargeting emails, push notifications, and real-time on-site prompts; it also supports
Limitations include dependence on models and data inputs, which can reflect biases in data or marketing strategies.
Related concepts include cart abandonment rate, conversion funnel, predictive analytics in e-commerce, and shopper segmentation.