canalyticssalesviewanalyticscustomerview
Canalyticssalesviewanalyticscustomerview is a term used to describe an integrated analytics framework that combines channel analytics (canalytics), sales view analytics, and customer view analytics to provide cross-functional insights into how products move through distribution channels and how customers engage with them. The approach emphasizes end-to-end visibility across partners, channels, and customer journeys.
Channel analytics examines channel performance, coverage, and partner contribution across online marketplaces, retail stores, distributors, and
Data sources and architecture typically include ERP, CRM, e-commerce platforms, point-of-sale systems, marketing automation, and advertising
Usage and benefits include informing channel mix strategy, improving sales planning, and enhancing customer insight for
See also: channel analytics, sales analytics, customer analytics.