buyonegiveone

Buy one give one, often abbreviated as B1G1, refers to a philanthropic business model in which every purchase triggers a corresponding donation of a product, service, or funds to someone in need. The approach is commonly described as a “one for one” or “buy one, give one” strategy and is used by social enterprises and impact-driven brands across various industries.

The concept gained popular attention with TOMS Shoes, which in 2006 pledged to donate a pair of shoes for every pair sold. Since then, many companies have adopted variations of the model, including eyeglasses, clean-water initiatives, education, and other essentials. Some programs provide a direct product to beneficiaries, while others channel funds to partner organizations or specific projects.

How it works can vary: a purchase may trigger a donation of a physical item, a service, or a monetary contribution designated to a charitable cause. Some programs operate through in-house production and distribution, while others rely on nonprofit partners to fulfill the donations. Transparency about how donations are calculated and delivered is common in more established programs, though practices differ.

Impact and criticism: supporters argue the model creates clear, tangible social value and enhances consumer engagement. Critics point to potential risks such as misalignment with local needs, dependency, supply chain inefficiencies, and questions about long-term sustainability and impact measurement. Critics also caution that the simplicity of “one for one” can obscure systemic issues requiring broader solutions.

Today, buy one give one remains a prominent feature of the social enterprise landscape, with ongoing experimentation and debate about best practices and measurable outcomes.