bule

Bule is a colloquial term used in Indonesia and parts of Southeast Asia to describe a foreigner, particularly a person of Western appearance. It is informal and not a formal designation, and its connotation can vary with context and tone. In everyday speech, bule may be used descriptively to refer to tourists or expatriates who are perceived as outsiders in local communities.

Etymology and usage: The exact origin of the word is not definitively established. It has been in common use since the 20th century in Indonesian and Malay-speaking communities. The term does not indicate a specific nationality and can apply to foreigners from various countries, though it is most often linked to Western foreigners. The tone of bule can range from neutral or endearing to pejorative, depending on voice and intent.

Social and cultural context: In tourism-heavy areas, bule are often conspicuous due to attire, language, or media representations. Some visitors encounter the term through hosts, neighbors, or social media. In some contexts, the word can contribute to stereotyping or exoticization, while in others it functions as a straightforward label for a non-local resident or guest.

Notes: As with many colloquialisms for outsiders, sensitivity to local reception varies. In formal writing or official contexts, more neutral terms such as foreigner or expatriate are generally preferred.