brändäysohjeet
Brändäysohjeet, often translated as branding guidelines or brand book, are a set of rules and standards that define how a brand should be presented visually and verbally. These guidelines ensure consistency across all communication channels and touchpoints, helping to build a strong and recognizable brand identity.
Key elements typically included in brändäysohjeet are the brand's logo, including its correct usage, minimum size,
In addition to visual elements, brändäysohjeet may also cover tone of voice and messaging. This includes defining
Adhering to brändäysohjeet is crucial for maintaining brand integrity and creating a cohesive brand experience. Consistent