bränditutkimusten
Bränditutkimus, often translated as brand research, refers to the systematic collection and analysis of information related to a brand's perception, performance, and market position. The primary goal of brand research is to understand how a brand is viewed by its target audience, identify its strengths and weaknesses, and uncover opportunities for growth and improvement. This can involve various methodologies, including surveys, focus groups, interviews, and observational studies.
The insights gained from brand research are crucial for strategic decision-making. They help businesses refine their
Brand research can be conducted at different stages of a brand's lifecycle, from its initial launch to