brändituntemuksen
Brändituntemus refers to the level of awareness and recognition a brand holds among its target audience and the general public. It is a crucial metric in marketing and brand management, indicating how familiar people are with a particular brand. High brändituntemus means that consumers can easily recall and identify the brand when thinking about a specific product category or when exposed to its marketing efforts.
There are generally considered to be different levels of brändituntemus. Unaided recall, the highest form, occurs
Factors contributing to brändituntemus include consistent and effective advertising, strong brand messaging, positive customer experiences, public