brändipersona
Brändipersona, often translated as brand persona, refers to the human-like characteristics and personality traits attributed to a brand. It is a deliberate construction that aims to make a brand more relatable, memorable, and emotionally engaging for its target audience. A well-defined brändipersona guides a brand's communication style, visual identity, tone of voice, and overall marketing strategy.
The creation of a brändipersona involves identifying key personality traits, such as being playful, sophisticated, trustworthy,
The purpose of a brändipersona is to establish a deeper connection with consumers, foster brand loyalty, and