brändiohjeisto
Brändiohjeisto, also known as a brand guideline or brand book, is a document that outlines the visual and verbal identity of a brand. It serves as a comprehensive resource for anyone who needs to represent the brand, ensuring consistency and coherence across all communication channels.
The primary purpose of a brändiohjeisto is to maintain a unified brand image. This is crucial for
Key elements typically found in a brändiohjeisto include logo usage, which specifies correct proportions, color variations,
In addition to visual elements, a brändiohjeisto often covers verbal identity. This includes the brand's tone
By providing clear, actionable rules, a brändiohjeisto empowers employees, designers, and external partners to create materials