brändieimän
Brändieimän is a Finnish term that translates directly to "brand image" or "brand perception." It refers to the overall impression and understanding that consumers, stakeholders, and the public hold about a particular brand. This perception is not solely based on the products or services offered, but also encompasses a multitude of factors including marketing efforts, customer service experiences, company values, reputation, and visual identity.
The formation of brändieimän is a continuous process influenced by every interaction a person has with a
Companies actively work to shape and manage their brändieimän through strategic branding initiatives. This involves defining