bros

Bros is a term used primarily as the plural of “bro,” a casual form of address for a brother or a close male friend. In everyday language it denotes a group of male peers and can carry neutral, friendly, or ironic tones depending on context. The word has become associated with a wider cultural label known as “bro culture,” which emphasizes male camaraderie, sports, nightlife, and informal social bonding. The usage of bros varies by region and social setting and can reflect evolving attitudes toward gender and friendship.

In addition to its use as slang, Bros is the name of a British pop duo formed in 1986 by twin brothers Luke Goss and Matt Goss. The band rose to prominence in the late 1980s, releasing two studio albums and several hit singles, including “When Will I Be Famous?” and “I Owe You Nothing.” Bros became a defining act of the era’s pop scene and are often remembered as one of the notable representatives of the late-1980s British boy-band wave. They disbanded in the early 1990s, after which both members pursued solo careers.

The term continues to appear in contemporary media, music, and online discourse as shorthand for male friendship and group dynamics. It is sometimes used affectionately to describe close male bonds, while at other times it is discussed critically in analyses of gender norms and social behavior. Overall, “bros” encompasses both a linguistic shorthand for male peers and a cultural reference tied to a specific historical moment in popular music.