broadcastbroadband

Broadcastbroadband is a term used to describe the convergence of traditional broadcast delivery with broadband internet to provide a unified content experience. In a broadcastbroadband system, linear channels may be distributed over a broadcast network, while on-demand content, interactivity, search, and personalized services are delivered over IP networks. The approach aims to combine the reliability and reach of broadcast with the flexibility and richness of internet-based services.

Technically, broadcastbroadband relies on a hybrid delivery model. A broadcast backbone handles live channels and time-critical data, while a broadband path supports on-demand catalogs, metadata, apps, and interactivity. Return channels, cloud-based services, and compatible receivers enable synchronization between broadcast and IP content. Standards and implementations often emphasize interoperability between broadcast and IP layers, leveraging technologies from hybrid broadcast standards and newer IP-centric specifications.

Common use cases include catch-up and on-demand viewing synchronized with linear schedules, interactive program guides, personalized recommendations, targeted advertising, emergency alerts, and multi-device, cross-platform experiences. Content providers and distributors may use broadcastbroadband to extend reach, improve engagement, and introduce new monetization models without replacing existing broadcast infrastructure.

Benefits and challenges accompany broadcastbroadband adoption. Benefits include more efficient use of spectrum, richer user interfaces, and the ability to deliver tailored content. Challenges involve ensuring interoperability across devices and networks, protecting viewer privacy, managing data costs, and navigating regulatory and standardization processes.

See also: Hybrid Broadcast Broadband TV, ATSC 3.0, DVB, HbbTV.