brandthat

Brandthat is a branding platform and consultancy that helps organizations develop and implement brand identities. It combines online tools for naming, visual identity creation, and brand guidelines with professional services such as workshops, copywriting, and design reviews. The platform supports naming briefs, logo explorations, typography and color systems, tagline development, and audits of existing brands.

The platform is aimed at startups, small and mid-sized businesses, and branding agencies seeking scalable branding solutions. Users can generate name ideas with AI-assisted prompts, browse a library of logos and mark concepts, and export brand assets and guidelines. It emphasizes fast iteration, cross-channel consistency, and collaborative work through remote workflows.

Brandthat was formed in the mid-2010s by a team of branding professionals seeking to democratize access to strong branding. It has grown through agency partnerships and enterprise plans, expanding features to include brand audits, asset management, and workflow integrations. Analysts note that automation accelerates early-stage branding, while recognizing that naming and identity still require human judgment and legal review.

Brandthat operates on a tiered subscription model and serves a global user base.