brandbekämpningstankar

Brandbekämpningstankar is a Swedish term used to describe a framework or set of considerations for addressing threats to a brand’s reputation and value during crises. The word blends brand with bekämpning (fighting or managing a threat) and tankar (thoughts), and it appears mainly in risk management, communications, and brand-protection discussions. It is not a standardized term in Swedish academic or professional practice and is often found in informal or industry-specific contexts.

In practice, brandbekämpningstankar refers to reflecting on and planning how a brand should respond to incidents that could damage its image, such as product recalls, safety issues, data breaches, misinformation, or intellectual property disputes. Typical considerations include early detection and monitoring, assessment of potential impact on stakeholders, selection of communication channels, transparency and consistency in messaging, stakeholder engagement (customers, employees, regulators, media), legal and liability implications, and steps for reputation recovery.

The concept aligns with established areas like crisis management, crisis communications, and reputation management, but it emphasizes an internal mindset or set of guiding questions rather than a fixed protocol. It can be used by corporate leaders, PR teams, risk managers, and brand strategists as a way to structure thinking about brand threats before, during, and after incidents.

See also: crisis management, crisis communications, brand protection, reputational risk, incident response.